Believe it or not, the biggest challenge I have in my job is dealing not with traditional advertising, but with what I’ll term “traditional digital”. This are those folks who have been making microsites and banner ads for so long that they don’t know how to do anything else - and, unlike the traditional advertising people, are unwilling to admit that there’s something about digital that they don’t know.
This article from UX Magazine has some great tips on keeping from being a Digital Dinosaur.
- Integrated experiences
- Designing for the “space between”
- Customer experience (vs. solely user experience)
Add social business to this list, and you’ll be evolving in no time.